Hsinchu, Taiwan and San Diego, CA, November 10, 2005 - Sunplus, the leading IC supplier for consumer electronics products, today announced that its new generation DVD player SoC SPHE8281AV has received DivX Ultra Certification. The recently launched DivX Ultra Certification program brings consumers a fully interactive, cutting edge digital media experience by enabling consumer electronics devices to support the advanced features of the DivX Media Format.

Sunplus has long been an official DivX partner with a number of DivX Certified IC solutions for DVD players. By extending that partnership to the DivX Ultra Certification program, Sunplus is among the first integrated circuit suppliers to offer electronics manufactures a full-featured, advanced interactive experience though support of the DivX Media Format.

Key elements of the DivX Media Format supported in DivX Ultra Certification include interactive video menus, multiple subtitles, alternate audio tracks, video tags and chapter points. DivX Ultra Certified devices support playback of all versions of DivX video, including DivX video-on-demand titles, while offering the premium, interactive experience enabled by the advanced features of the DivX Media Format.

"We're gratified to continue our strong relationship with Sunplus and we're pleased that their IC solution has achieved DivX Ultra Certification," said Bill Holmes, Vice President of Consumer Electronics at DivX, Inc. "The real value of DivX Ultra lies in extending the powerful, interactive features of the DivX Media Format beyond the PC, and to do so in easily produced and accessible ways, so that consumers can enjoy those benefits in their living rooms today."

"Sunplus continues to develop the IC solutions for the next generation of consumer electronics devices, which offer true convergence and interoperability along with the performance and advanced functionality users have come to expect, and our new DivX Ultra Certified IC Solution is definitely a strong and tangible step in that direction," said Yarn-Chen Chen, president of Sunplus.

For more information on DivX Certification and DivX Ultra, see http://www.divx.com/certification/

About DivX, Inc.
DivX, Inc. is a consumer-focused video technology company positioned at the center of multimedia convergence. The company's core offering is the DivXR video codec, among the world's most popular video compression technologies with over 200 million users worldwide. The patent-pending DivX video technology offers DVD-quality at 10 times greater compression than MPEG-2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP-based video-on-demand solution to next-generation consumer electronics products and video software applications. DivX, Inc. is headquartered in San Diego, California.