Hsinchu Science Park, Taiwan, April 28th, 2010 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its first quarter financial results in 2010. The net sales from January to March in 2010 totaled NT$1,665 million, an increase of 79.2% compared to the same period in 2009. The gross margin of first quarter in 2010 was up to 36.5% against 27% in the first quarter of 2009 due to cost down and product mix. The profits after tax for first quarter in 2010 were NT$309 million, and the net profit after tax per share was NT$0.52 based on the outstanding 596,909,919 shares on March 31st, 2010.

Sunplus 2010 First Quarter Results (Standalone)

Unit: NT$K (except for EPS) 2010Q1* 2009Q1 YoY (decline) 2009Q4 QoQ (decline) Net Sales 1,665,030 929,118 79.2% 2,443,934 (31.9)% Gross Margin 607,608 250,671 142.4% 833,779 (27.1)% Operating Income (Loss) 133,738 (149,305) (189.6)% 278,672 (52.0)% Net Income (Loss) 308,704 (489,192) (163.1)% 449,856 (31.4)% EPS** in NT$ (Loss) 0.52 (0.82)   0.75

* Important Note: Figures not audited yet
** Based on outstanding 596,909,919 shares on 2010/03/31