Press Release
Sunplus mMedia Reveals New Web Cam Silicon Solutions for a Wide Range of Applications at CES 2008
High Frame Rate, Superior Video and Audio Quality

Las Vegas, Nevada, U.S.A., Jan. 4, 2008 – Sunplus mMedia Inc., a leading multimedia IC design company and a subsidiary of Sunplus Technology, today announces to showcase its new series of Web-cam controller chips, including SPCA2003 for 2M-pixel NB camera, SPCA2001 for mainstream stand-alone PC camera, and SPCA522 with external audio echo and noise processor for high-end PC camera, at 2008 International CES.


* 2M-pixel NB Cam controller SPCA2003 – the SPCA2003, with smaller package and lower system cost, targets high-end NB cameras by supporting up to 15fps at 2M-pixel resolution and 30fps at SXGA resolution that enables consumers to enjoy unrivaled video experience. Besides, the SPCA2003 supports stereo analog and digital microphones that allow developers to implement advanced audio effects for better audio quality.


* High-end PC Camera Controller SPCA522 – SPCA522, built to power high-end PC camera, can provide excellent audio quality by cooperating with external audio processor to perform echo cancellation, noise reduction, and beam forming effect. It can also support up to 2M-pixel resolution for both video streaming and still image capturing. Besides, SPCA522 has many add-on features like image enhancement, special effect, and AF function, which enable PC camera makers to differentiate their product designs.


* Low-cost PC Cam solution SPCA2001 – the SPCA2001A can power high-performance PC camera with the most optimal system cost by removing external frame buffer and integrating an on-chip regulator to transfer 3.3V to 1.8V, which contributes to drastically cut down system cost. The SPCA2001 also has a built-in JPEG encoder to minimize USB traffic bandwidth, so that it can achieve 30fps at VGA resolution.


From Jan.7 to 10, Sunplus mMedia will demonstrate SPCA2003 /SPCA2001 /SPCA522 solutions at CES booth #73454, Sands Expo.

On-site Contact: Ms. Viola Lu by mobile#1-626-840-1135

Sales Contact:

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About Sunplus mMedia Inc.

Sunplus mMedia Inc., the former Personal Entertainment Business Unit of Sunplus Technology, was spun-off in April, 2007. Before the spin-off, Sunplus mMedia has established a strong position in the market by offering plenty innovative solutions for DSC, PMP, MP3/MP4, PC/Web camera, digital photo frame (DPF), and video game. With the experienced R&D team and rich resources from Sunplus Group, Sunplus mMedia will keep focusing on product development and offering more high-quality IC solutions to manufacturers or brand name makers to enable a colorful digital life. For more information, please visit: