Hsinchu Science Park, Taiwan, July 07, 2010 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for June 2010 totaled NT$526 million, a decrease of 11.39% compared to last month and 10.67% compared to the same month in 2009. The sales of Multimedia ICs for June 2010 was NT$514 million, which decreased 11.27% compared to last month and 10.15% compared to the same month in 2009.

Net sales for January through June 2010 totaled NT$3,426 million, an increase of 28.90% compared to the same period in 2009.

Sales Report of June 2010 (Unit: NT$K)

Item/Year 2010 2009 YoY(decline) Multimedia IC 513,861 571,926 (10.15)% Others 11,696 16,386 (28.62)% Net Sales in June 525,557 588,312 (10.67)% Year-to-Date Revenue 3,425,825 2,657,706 28.90%

Note: Year 2010 figures have not been audited

Item/Month June 2010 May 2010 MoM(decline) Multimedia IC 513,861 579,152 (11.27)% Others 11,696 13,931 (16.04)% Net Sales 525,557 593,083 (11.39)%

Note: Year 2010 figures have not been audited