Hsinchu Science Park, Taiwan, February 10th, 2011 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for January 2011 totaled NT$421 million, a decrease of 4.52% compared to last month and 31.09% compared to the same month in 2010.

Sunplus will hold the investor conference of fourth quarter in 2010 in Sunplus Innovation Park, No.7, Innovation 2nd Road, Hsinchu Science Park, Taiwan at 2:00PM on Wednesday, February 16th, 2011.

Sales Report of January 2011 (Unit: NT$K)

Item/Year 2011 2010 YoY(decline) Multimedia IC 417,191 605,460 (31.10)% Others 3,997 5,739 (30.35)% Net Sales in January 421,188 611,199 (31.09)% Year-to-Date Revenue 421,188 611,199 (31.09)%

Note: Year 2011 figures have not been audited

Item/Month Jan. 2011 Dec. 2010 MoM(decline) Multimedia IC 417,191 434,037 (3.88)% Others 3,997 7,104 (43.74)% Net Sales 421,188 441,141 (4.52)%

Note: Year 2011 figures have not been audited