Press Release
2009.01.08
Sunplus to Exhibit the MFM/Entry-Level LCD TV Processor SPV7050 at 2009 International CES
Extra-Low Cost Single Chip with HDMI 1.2 Rx, SIF, Audio Post-processing and Audio DAC, 10 pages Teletext without External Memory.

Las Vegas, Nevada, 2009 International CES, January 8th, 2009 - Sunplus Technology Co., Ltd. ("Sunplus" or "the company") (TAIEX: 2401, LSE: SUPD), the world-leading multimedia IC design company, will exhibit its extra-low cost video processor SPV7050 for Multi-Function Monitor (MFM) and Entry-level LCD TV at 2009 International CES in Las Vegas. SPV7050 is the first integration processor with HDMI 1.2 Rx, SIF, Audio Post-processing and Audio DAC, 10 pages Teletext without external memory.

The SPV7050 is a single-chip dual-channel LVDS system solution targeting at the MFM and entry level LCD TV market, which SPV7050 supports panel resolution up to FHD panel or even WUXGA Reduced Blanking Timing panel. Due to highly integration, SPV7050 can be the extra-low cost solution for entry level LCD TV while SPV7050 integrates high-speed video ADCs with PLL, HDMI 1.2 Rx, TV decoder with 2-D comb filter, 4-pair Audio Line-In, 2-pair Audio Line-Out, one SIF demodulator and audio decoder, audio post-processing, 2D de-interlacing, color management, font-based OSD engine, embedded RISC CPU, audio DAC and a dual channels 8-bit LVDS transmitter.

SPV7050 enables the manufacturers to make budget MFM/Entry Level LCD TV with good image quality because of significantly BOM cost reduction. Consumers will have quality viewing experience with the SPV7050-embedded TV as well. Furthermore, SPV7050 could apply to different kinds of TV applications with Sunplus other companion chips such SPHE8104D for multimedia TV, SPHE1003 for DVB-T DTV with recording function; SPHE6630 for China DTMB DTV with recording function and SPHE8202 for DVD player embedded TV.

The SPV7050 Video Processor samples & reference design kits are available now. Sunplus will showcase the SPV7050 processor with its reference design at Booth #73654, Sands Expo in Las Vegas from January 8 through 11, 2009.

For more information, please contact our sales representatives at +886-3-5786005 or E-mail to event@sunplus.com.

About Sunplus

Sunplus Technology Co., Ltd., established in 1990, is a leading provider of multimedia IC solutions for DVD players, portable DVD players, Automotive DVD/CD players and HD Set-Top-Boxes. Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Hong Kong, Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Ann Lai
PR/IR Manager
+886-3-5786005#2202
ir@sunplus.com